The Creative Threat index

The Creative Threat Index

Jonathan Butts, Executive Creative Director

What are the biggest enemies of bold marketing? We asked industry professionals around the world to weigh in and rank…

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Which marketing skills are most valued in our rapidly changing world?

Do You Have The Marketing Soft Skills That Are In Growing Demand?

Jonathan Butts, Executive Creative Director

We all know that the marketing ecosphere has changed tremendously in just the past few years. New technology, apps, and…

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Caples Awards

Trends In Award Winning Direct Response Marketing

Jonathan Butts, Executive Creative Director

At the end of 2013, I had the privilege of judging the International John Caples Awards in New York. As…

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The Gamification of the workplace

Game On: The Gamification of the workplace

Gary Meyers, President

Time Magazine has called them lazy, entitled, selfish and shallow. But also earnest, optimistic and pragmatic idealists. They’re the Millennials,…

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2014 Echo Awards

BlackWing Judges Premier Direct and Digital Awards Competition.

Jonathan Butts, Executive Creative Director

New York, June 2014 — BlackWing Executive Creative Director, Jonathan Butts had the honor of judging this years’ Direct Marketing…

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Marketers Struggling

Study Shows Marketers Struggling To Adapt.

Jonathan Butts, Executive Creative Director

If you worry that your marketing skills and efforts are becoming outdated you’re definitely not alone. According to a 2014…

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