BlackWing to Judge World’s Most Respected Direct Marketing Competition.

BlackWing to Judge World’s Most Respected Direct Marketing Competition.

07.02.2018
Jonathan Butts
Executive Creative Director

Launched nearly 90 years ago, the DMA International ECHO Awards is one of the most prestigious competitions in direct marketing. As BlackWing’s Executive Creative Director, I’m honored once again to participate as an ECHO judge for the DMA.

Winning an ECHO ain’t easy. Nor should it be.

This competition receives thousands of entries from around the globe. And competition for a coveted ECHO trophy is becoming increasingly fierce every year. In just the past few years, contest submissions from outside of the US have grown by 65%. And applications to participate on the judging panel have increased by an astounding 95%.

In addition to standard Gold, Silver and Bronze awards, this competition has several specialty awards.

The prestigious Diamond Award recognizes and honors the one campaign that represents the highest standards of strategic and creative excellence combined with in-market performance.

And the United States Postal Service Gold Mailbox Award recognizes the most innovative use of mail – whether as a solo effort or a major component of an integrated campaign.

ECHO Award winners will be announced at the annual DMA &THEN convention in Las Vegas, October 9th.

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