Do You Have The Marketing Soft Skills That Are In Growing Demand?

Jonathan Butts, Executive Creative Director

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Which marketing skills are most valued in our rapidly changing world? We all know that the marketing ecosphere has changed tremendously in just the past few years. New technology, apps, and online media channels seem to be launching every day. And the activity of constantly-connected consumers can create fresh marketing opportunities overnight.

Today, leading brands are finding creative ways to seize tremendous advantages in a world that’s become increasingly focused on “what’s trending” and the latest tech.

A recent study by Econsultancy backs this observation up with over 95% of marketers surveyed placing great importance on the ability to embrace change and adapt marketing strategies quickly. When it comes to marketing success, study participants ranked these two abilities higher than being open and collaborative, or being comfortable with taking risk.

Here’s a breakdown of responses from just one portion of the study.

SOURCE: 2014 Econsultancy Skills of the Modern Marketer Report

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