How Will B2B Companies Spend Their 2014 Marketing Budgets?
Gary Meyers, President
According to a recent Forrester research report, marketing budgets are set to rise 6% by 2015. The report also found that marketing budgets will eek back up to 4% of company revenue this year. That’s still less than the 5% to 10% many companies had in place before the 2008 recession, but an improvement over the 2.5% Forrester reported two years ago.