Our client AtTask is now Workfront
Gary Meyers, President
BlackWing helped Utah-based work management SaaS company AtTask rebrand to Workfront. The new campaign launched January 22.
Why the change? In the company’s words: “Although our platform provided one place for enterprise teams to see their work across teams and departments, the word ‘task’ felt tactical, simplistic and small. It was time for our name to match the scope and value of our solution.”
BlackWing created the complete Workfront visual identity including logo, brand materials, and awareness campaign. Here’s some of the creative work. Ads are running in Ad Age, Adweek, Silicon Valley Business Journal, CIO and others.
According to Workfront CMO, Joe Staples, "In order to gain the brand recognition we needed to succeed as a business, we knew we needed to be bold and distinctive. BlackWing understood that as well as we did, and that is exactly the imagery and campaign that they delivered. The reaction from our customers and prospects has been overwhelmingly positive."
We think it’s powerful and stands out against a constantly crowded tech sector. What do you think?