This is Triple V: Vacuous, Vapid and Vain

Spike, Chairman of the Board

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Getting attention is good. But, we gotta say, these agency execs went for cheap preening. Its principals, according to the below Adweek article, “posed for rebranding ads stark naked, fresh from the brand ID womb.” We are all for bold and provocative, but this isn’t smart or original. Just overweening. Our opinion: Triple V: vacuous, vapid and vain. What do you think?

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