Trends In Award Winning Direct Response Marketing

Jonathan Butts, Executive Creative Director

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At the end of 2013, I had the privilege of judging the International John Caples Awards in New York. As a part of this contest, which is sponsored by DM News, I created a video that provides a viewpoint on the state of direct marketing.

I’m sure it will not shock you that social media, new technology and our increasingly connected world are fueling an entirely new realm of marketing tactics and ideas. What will blow your mind is some of the incredibly ingenious ways that organizations are using these tools to drive up response while simultaneously driving down the cost of engagement.

Check out the winners, and be sure to take a look at these campaigns: Reborn Apps, Tiral by Timeline, Lambnesia, The Smart Phone Line, and Lowe’s Vine Fix in Six.