U.S. corporations and government institutions get cyber-attacked hundreds of thousands of times a day by foreign interests.

We Want Disruption

Our assignment was to help brand and launch our client’s cyber security solution with a “disruptive” campaign in a noisy, crowded category teeming with competitors.

CSG Invotas

CSG Invotas

CSG Invotas

CSG Invotas

Lie. Cheat. Deceive.

Our campaign was risky and provocative. We were, in essence telling the target audience to “Lie, Cheat, and Deceive.” But it wasn’t gratuitous. CSG Invotas’ security solution actually “shifts” and “changes the network security state.” It “fools” attackers into thinking they are attacking a network that has been disguised. In essence, we are telling at-risk organizations to employ the art of deception and to “foil attackers at their own game.” This campaign is currently running in 2014, and response and inquiries have been, according to the client, “overwhelming” and “overwhelmingly positive.”

Ivotas Tradeshow Booth