MAKE A BIG BUZZ.
BlackWing Creative developed launch strategy and creative execution for Fluke’s new line of thermal cameras, aimed at residential energy audit contractors and industrial maintenance technicians.
The campaign strategy was to shorten the sales cycle of the camera by creating a powerful digital experience that replicated an in-person product demo. BlackWing Creative produced a massive base of creative and technology-driven assets to guide prospects through a 360-degree online product experience. An easy-to-use—yet technologically sophisticated—decision tree let users self-select the right imager for their needs.