MAKE A BIG BUZZ.

Fluke Corporation engaged BlackWing Creative to create international launch excitement for a new line of electrical clamp meters featuring a revolutionary attachment. Fluke’s new iFlex, a flexible probe, allows electricians to take measurements in tight places. Our challenge? Convey product benefits in a viral video. Without dialogue. To be viewed in 37 different countries.

AWARD-WINNING RESULTS.

One of Fluke’s best marketing tools ever, our “It’s a Tight, Tight World” video—along with print ads, banner ads, emails, direct mail and microsite—helped Fluke exceed their global sales forecast—by 20%. The campaign also utilized both online retargeting and behavioral targeting and exceeded CTR averages by 95%. And won seven national gold creative awards.

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