Be Sure. Be Kryton.
Kryton International manufactures a unique waterproof sealing product that protects concrete from leaking, especially in large commercial construction projects. BlackWing Creative was brought in to develop new positioning, creative visuals, brand guidelines and marketing templates. Our goal was to create an “umbrella” brand with very specific messaging aimed at six distinct audiences: building owner, architect, engineer, general contractor, applicator and ready-mix provider.