INFOGRAPHICS STILL WORK.

Market testing reveals that quick-hit infographics outpull whitepapers and other long-form content by a landslide.

Tealeaf infographics

A Small Marketing Test Delivers Big Results.

Tealeaf, an IBM company, is the undisputed leader when it comes to helping companies deliver better online customer experiences.

To help drive home the impact that customer experience (CX) can have on the bottom line, we created a pilot news program called the CX Insider that serves up a steady stream bite-sized facts and insights.

The initial lead generation results from the CX Insider were so strong that the program has now been running for more than a year. What's more, this successful, news-based approach to lead generation is currently being extended into other major divisions of IBM.

SHORT VIDEOS ARE A HIT.

Videos packed with reputable third party stats not only drive great leads, the high “share factor” of this content helps us reach decision influencers as well as key decision makers.