Me Too! Me Too!

Our assignment was to help Watchguard brand and launch a new product in the network security industry. A very crowded category with many competitors offering parity propositions.

Get Secured

Since Watchguard is known for its distinctive red hardware, BlackWing built a distinctive campaign based on that color. The position line became Get Red. Get Secured. Online, print, interactive trade show graphics, and backlit airport displays feature large, fierce, colorized animals that symbolize the network security and protection WatchGuard’s products provide.

WatchGuard - Get Secured

Most Memorable

WatchGuard’s Director of Marketing Communications said, “This campaign is the most memorable one I’ve worked on in many years. It makes WatchGuard really stand out in a noisy, crowded, B2B tech market.”

WatchGuard - Red Crushes