AtTask, a Utah-based work management SaaS company, came to BlackWing with an exciting and urgent challenge: it was time to reinvent their outward facing brand. The AtTask name and marketing materials no longer reflected the company’s growing scope and value. BlackWing created a bold new creative platform, complete with visual identity, positioning, messaging, brand materials, and awareness campaign, all under the new name of Workfront.

workfront

Reaching People Like Us.

Workfront’s core customers are ad agencies and corporate marketers, who are able to root out inefficiencies from their work process with Workfront technology.

Listen To The Lion.

The new identity and brand campaign center around a powerful icon — the lion. The lion connotes strength, energy, and leadership. For an awareness launch campaign, BlackWing used the lion with empowering headlines and portraits to convey a “can-do” aspirational attitude.

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workfront

workfront

Listen to the CMO.

Workfront CMO, Joe Staples, said, “We knew we needed to be bold and distinctive. And that is exactly the imagery and campaign BlackWing delivered. The reaction from our customers and prospects has been overwhelmingly positive.”

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workfront