An Astounding 754% ROI

Astound Business Solutions asked us to open doors and generate sales opportunities with healthcare organizations. This account-based marketing program delivered a very healthy return on investment.

Our concept led with the fact that healthcare organizations can run faster, safer and more effectively with the #1-ranked connectivity provider. Our high-impact mailer came with a pair of Nike running socks and an offer to receive a pair of custom Astound-branded Nike running shoes in exchange for taking a meeting.

In terms of the campaign mechanics, we followed a proven ABM approach that we’ve refined and dialed in over the past 10 years. Learn more about our ABM best practices.