I Want To Believe.

Here’s a really fun campaign concept that almost made the cut. Note: this work has been genericized.

Jaded technical audiences take marketing with more than a few grains of salt. However, DIVVIX (fake name) is so ridiculously transformational, with stats that are so over the top that it’s almost impossible to believe. The solution? Lean into the unbelievability factor with over-the-top creative and a direct challenge — Try DIVVIX For Free and See

DIVVIX isn’t a dream. It’s not a mirage. It’s not a trick. It’s real. And we’ll prove it.

The fantastical imagery in our campaign is quite different from communications typically directed at this technical audience. Over-the-top headlines are followed by an acknowledgment of reasonable skepticism, and a direct invitation to prove us wrong.