Need to Change a Marketplace Perception?

According to research, many shippers don’t realize how huge Alaska Air Cargo’s air freight network is. So, we surrounded our audience with thousands of headline-driven ads. The copy countered perceptions of Alaska Air Cargo using a light-hearted, conversational approach that served up hard facts. A consistent range of bright and bold backgrounds lets our headlines be the hero.

And we layered in some intriguing print plus email.

All driving to a hard-working campaign microsite.

Our landing page is centered on a giant map that instantly reveals how many places air freight can go with Alaska Air Cargo. And of course, we have multiple calls to action to get shippers booking freight right now.