Oracle — The Power Of Custom Cloud.
This world leader needed to showcase the superior customization capabilities of its new cloud offering. We came up with an incredibly versatile and highly visual campaign to drive awareness. Then we extended this campaign into a lead-generation platform that can target every vertical on Earth.*
*They say if you’re one in a million, there’s twenty of you in New York. And yeah, about eight months after we completed this initial campaign IBM launched pretty much the same concept — except with way more money. It happens.
