Rebranding a 100-year-old Company.

Rebranding a 100-year-old company with multiple sub-brands is a challenge. See how we combined eight distinct companies with hundreds of products, serving dozens of industries into one fresh, reinvigorated brand.

To develop a brand worthy of a global leader, BlackWing conducted extensive design exploration and applied months of strategic creative thinking to rebrand every aspect of HOSPECO Group — website, product packaging, collateral, sales materials, corporate identity, internal communications, and more.