The MarTech AI Campaign That Died.

We all have great campaigns in our careers that never make it to market. This is one of ours.

Note: this creative work has been genericized.

We called this awareness campaign FANTASTICALLY FLUENT, and it was for an AI-powered company that, unfortunately, had its media budget pulled.

At the heart of the campaign is the message that MarteCo [fake name] gives you the power to auto-generate personal, persuasive language that speaks to nearly every type of customer you can imagine — and thousands of customer types you’d never even realize exist.

The world is chock full of colorful personalities, and the subjects of our photos represent authentically intriguing individuals. By placing our MarteCo personalities on brand-colored backgrounds, we have the power to instantly own any stock photo. And most importantly, there is literally no end to the number of executions we can create for any market, anywhere in the world.

The copy mechanism is simple, direct, and laser-focused on what separates our offering from anything else that’s available. Since our goal is to increase brand awareness and recognition, the ability to consistently hammer home our USP in visually arresting creative executions is a huge benefit to this concept.

From a visual perspective, multiple executions of this campaign used in media takeovers would have a significant multiplier effect due to our bright colors and thematic composition. We’re sad this one didn’t make it to market. But hopefully, it inspires you.