Two World-Class Brands. A Fresh New Look.

When companies join together, defining the new brand entity can be quite a balancing act. This is just one of many new creative executions BlackWing is developing for Alaska Air Cargo and Hawaiian Air Cargo.

Both air freight carriers are known for delivering outstanding personal care and service. And now that they’re working together, they’re bigger and better than ever.

We specifically avoided typical industry imagery of planes, cargo loaders and route maps. And we leaned into dazzling arrays of commodities that the airlines typically deliver. In this instance, produce and perishables. Vibrant colors combined with exaggerated bursts of products give the campaign an energized, eye-catching style.

Future executions of this multifaceted campaign will be hitting the market soon.