BlackWing is the agency for the Air Cargo division of Alaska Airlines. Our job is invigorating the cargo brand with its own promise, personality, and competitive differentiation, while increasing national presence and overall capabilities.
"Going Nowhere" Radio Spot (30 sec)
Engaging and authentic storytelling.
Our “Amazing Feats of Cargo” creative theme is distinctive. With big personality. The campaign is positive and aspirational. Whatever you need shipped, and wherever you need it shipped, Alaska will make it happen. The creative delivers a touch of humor via playful, visual exaggeration, making the brand friendly and approachable.
“BlackWing brings us fresh thinking and spectacular creative work.”
Rick Bendix, Marketing Director
Alaska Air Cargo
Our brand work has translated into a variety of marketing vehicles, such as print and digital advertising, customer newsletters, email and direct mail, web, videos, trade show displays, sales collateral, and promotional items.
“Snackable” content delivers mini stories quickly, in an entertaining way.