Sprint needed to make a big splash at one of the most important mobile technology events on the planet — Mobile World Congress Americas (MWCA). As the Platinum Event Sponsor, the pressure was on for Sprint CEO Marcelo Claure and his top executives to deliver an inspirational experience.
From vision to reality.
BlackWing Creative was engaged to craft the event narrative (the storytelling thread) that would be woven throughout all aspects of Sprint MWCA communications. And then bring that narrative to life through an immersive event booth.
Skinny schedule. Big impact.
From kickoff to live event, BlackWing helped Sprint deliver a hallmark experience in less than seven weeks. Working with our production partner Fern, BlackWing leveraged the Sprint narrative to help design a booth environment that housed everything from cloud artificial intelligence, to gig connectivity from space, cutting-edge virtual reality, and incredibly human robots.
All of which made Sprint the shining star of MWCA 2017.