The Me Generation.
Consumers are demanding exponentially more digital services and digital content on a variety of devices and channels. And companies like Comcast, Verizon, and DIRECTV must be able to deliver those services and content exponentially more quickly to compete in the new digital economy. Our client, CSG Ascendon, provides a technology platform to do just that.
Human and humorous.
BlackWing’s integrated campaign launched the Ascendon platform to global cable, satellite, and telecommunications providers. Our creative brought forward the humorous side of the insatiable demand for digital services and content. The campaign is provocative and ownable. And different — standing out in a complex B2B environment.
Client’s unique site visits quintupled from 2,000 a month to 10,000. The campaign also won Gold in the Seattle Marketing creative awards.