The term AI is so overused it’s almost become meaningless. This was a big challenge for Nuance Healthcare, which is known for being a seminal leader in AI and speech synthesis. BlackWing helped Nuance rise above this challenge by evolving the brand in order to help maintain the company’s priority relevance. We then extended the revitalized brand into a tremendous array of lead-generation marketing efforts.
Power to the people.
“Will AI replace me?” That’s a legit question these days. Instead of touting technology, we focused on our audience and the incredible outcomes they can achieve with Nuance. Hard facts plus creative work that promotes Nuance as a “multiplier” are leveraged to reveal how healthcare professionals can increase the impact of everything they do — exponentially.