It’s payback time.
AuthenticID is a juggernaut in the field of fraud prevention and ID verification; winning clients at a breakneck pace by making criminals pay and paying out an average 1,000-to-1 ROI. The organization asked us to craft an authoritative, world-class brand. We delivered with an assertive new marketplace position, messaging, visual platform, website, brand assets and more.
The shadow war.
Our creative taps into the covert nature of fighting fraud while also fighting for trustworthy consumers around the world. Desaturated photography with a touch of noise lends a CCTV vibe to visuals. The colors and fonts are reminiscent of classified federal agency communications without tipping into the spy-movie zone. And the copy has some wicked teeth.
Marketing and sales superweapons.
BlackWing has also armed AuthenticID with an arsenal of content, an ongoing newsletter program, videos, ROI calculators, sales presentations and a lead-generation campaign.