DreamBox Learning is a national software firm that provides online math instruction to K-8 students. We were engaged to create multi-media campaigns promoting the efficacy of DreamBox personalized math tools to educators and parents. The client asked for creative that was aspirational and inspirational and would deliver its new “Dream Big. DreamBox.” theme.
“Thank you, BlackWing, for helping us bring forth the true heart of DreamBox. Your campaign received a standing ovation at our annual company meeting. You executed brilliantly on our vision for ‘Dream Big.’ You rock!”
Jamie Gier, Senior VP of Marketing
DreamBox Learning Inc.
Studies show that kids who get behind in math lose confidence and develop unfavorable attitudes toward math. On the contrary, kids using DreamBox® excel beyond peer levels, and develop more confidence and more positive attitudes toward math. Our first campaign uses simple, versatile headline concepts and strong but playful visuals to illustrate how DreamBox impacts math attitudes.
Math is power.
Campaign #2 is an aspirational campaign with a unique visual style. It illustrates how math can be the ticket to many kids’ dreams. And in 2020, with students learning at home, DreamBox online math tools have proven to help students learn at their own pace while dramatically improving math scores.
Both campaigns are running in a variety of digital and social mediums.