In the category of Corporate Social Responsibility (CSR), FORTUNE 1000 companies are very active participants. And they require technology partners to make their charitable programs operational and impactful. While CyberGrants has been a leading provider of rock-solid CSR software to the FORTUNE 1000 for the past 20 years, their story, brand, and marketing did not look the part.  The competition was taking notice, and CyberGrants was being branded by new competitors as the dinosaur in the category.

CyberGrants Old Website

CyberGrants New Website

Telling a story visually.

With a mission of helping companies and foundations to connect to those who can benefit from them most, CyberGrants reached out to BlackWing to revitalize their brand. And to create a position and visual story that fully communicated their overall mission and industry authority. BlackWing provided positioning, messaging, visual and corporate identity, including the design and creation of a new logo, tagline, website, newsletter template, and corporate banners.

CyberGrants Old Logo

CyberGrants New Logo

Helping hands

Helping hands.

The new graphic “hand” is representative of concepts around “helping,” which are the drivers of the CSR industry. The tagline, “How Incredible Happens,” speaks to the acts of good that CyberGrants customers create throughout the world, and the role that CyberGrants plays in helping those acts come to life.