Make incredible happen.
In the category of Corporate Social Responsibility (CSR), Fortune 1000 companies are now extremely active and passionate participants. These companies require technology partners like CyberGrants to execute and achieve maximum impact from their charitable programs, as well as to engage their constituents — customers, shareholders and employees. BlackWing’s mission was to revitalize CyberGrant’s story, brand and marketing in order to reflect the company’s more modern and engaging software.
Inspiring and impactful.
BlackWing crafted a new brand position, messaging platform, corporate visual identity, library of marketing assets and multiple marketing campaigns for CyberGrants. A big part of the mission was to turn a technology story into a human story. And to show that CyberGrants software ultimately produces real, measurable impact for a variety of client causes — economic, social, environmental and educational.
The new “hand logo” graphic conveys the concept of helping, which is a universal driver in the CSR industry. The tagline, “Make Incredible Happen,” speaks to the acts of good that CyberGrants customers can create throughout the world and the role that CyberGrants plays in making those acts possible. Photography and imagery are married with a unique visual background for a simple but strong, ownable, aspirational look.