To get maximum results out of every AvoDerm marketing dollar we launched a truly big idea — Sniffing About Town, A Local Treasure Hunt For Dogs. This social-media fueled promotion supported local businesses, built community, generated tremendous engagement, drove traffic to AvoDerm retailers, and most importantly made a record impact on moving product.
Every day, for 20 days, we hid shiny, green AvoDerm prize caches around towns in our geo-target area worth $100-$500 in doggie prizes. Radio ads, live clues delivered by radio DJs, daily clue posts on Facebook, Facebook ads, and clue posts on mobile ads were used to get dogs and their owners on the treasure hunt trail. Treasure finders were directed to local AvoDerm retailers to collect their prizes. The competition was fierce but incredibly friendly.