AvoDerm, a premium natural dog food made with California avocados, came to us with some major challenges. Low awareness. Loss of shelf space in big-box pet retailers. Dramatically increasing competition from new, “natural” pet food brands fueled by venture capital. And a marketing budget that was a fraction of what competitors were spending.

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Creativity Unleashed.

To get maximum results out of every AvoDerm marketing dollar we launched a truly big idea — Sniffing About Town, A Local Treasure Hunt For Dogs. This social-media fueled promotion supported local businesses, built community, generated tremendous engagement, drove traffic to AvoDerm retailers, and most importantly made a record impact on moving product.

Every day, for 20 days, we hid shiny, green AvoDerm prize caches around towns in our geo-target area worth $100-$500 in doggie prizes. Radio ads, live clues delivered by radio DJs, daily clue posts on Facebook, Facebook ads, and clue posts on mobile ads were used to get dogs and their owners on the treasure hunt trail. Treasure finders were directed to local AvoDerm retailers to collect their prizes. The competition was fierce but incredibly friendly.

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AvoDerm

Massive Results At Minimal Expense.

In less than three weeks we generated a reach of 1.9 million via Facebook alone. Many posts to our Facebook pages reached 50,000 to 80,000+ people at a time. A whopping 80% of people who engaged with the campaign were squarely in our geographic and age-range targets. But most importantly, AvoDerm’s key product distributor said, “We have never in the history of working with AvoDerm had this many inquiries and requests for your product.”
 
Oh, and did we mention that everyone had an absolute blast? We know, because they told us so. Repeatedly.

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  • AvoDerm
  • AvoDerm
  • AvoDerm

  • AvoDerm