BlackWing Wins Creative Business for McGee Air Services.

01.16.2020
Gary Meyers
CEO and Chief Creative Strategist

McGee is a Seattle-based, wholly-owned subsidiary of Alaska Airlines, and provides innovative ground and airport services to airline and airport customers throughout North America, such as SEA and SFO. Now the nation’s fifth largest airline, with 100+ destinations across North America, Alaska Airlines is consistently ranked at the top of “Best Places to Work” and “Best Airlines” lists, including those from Forbes, J.D. Power, U.S. News and World Report, Kayak, and Trip Advisor.

McGee has engaged BlackWing for positioning, brand, web and advertising work.

We’ve worked with Alaska Airlines for the past four years and they’re a superlative organization. Absolutely terrific people with a passion for expecting — and supporting — exceptional work.  Just a great client. And we’re thrilled to bring aboard another member of the Alaska Airlines family.

Not-So-Strange Love.

01.23.2019
Jonathan Butts
President and Executive Creative Director

SYSPRO has been a titan in the manufacturing ERP software industry for 30+ years. But recently, much larger companies with far deeper pockets have begun to attack SYSPRO’s market share.

To fight back, we created a campaign that dramatically highlights SYSPRO’s astounding 98% customer retention rate — and hammer home their commitment to outstanding manufacturing outcomes everyone will love.

The imagery says it all.

Manufacturing ad campaigns are almost universally predictable and staid. By combining blissful people with the products they build, we created a campaign that can't be ignored or forgotten. This work will be extended globally in 2019.

SYSPRO
SYSPRO
SYSPRO
SYSPRO

Reindeer can fly. Woodchucks too.

01.18.2019
Charlie Worcester
Associate Creative Director

When Alaska Air Cargo came to us to create a sharable holiday “snackable” video, we asked two questions: 1) can we get a Kardashian? or 2) can we get some adorable animals? Luckily for us, they came through big on the animals. Alaska Air Cargo transports thousands of pets and live animals around the country every year. We created this video to highlight that fact and wish their customers a happy holiday. This fun little animated video, “The Twelve Animals of Cargo,” was a huge success, shared via social and traditional media.

BlackWing Wins AOR for BCCI Builders.

01.14.2019
Kathleen Hart
Account Director

BlackWing Creative is kicking off 2019 in a big way. The agency has been selected as the Agency of Record (AOR) for BCCI Builders.

Based in San Francisco, BCCI is a well-renowned, full-service construction company that’s responsible for some of the most inspiring and iconic projects in the Bay Area.

According to BCCI leadership, BlackWing Creative was selected due to its strong B2B marketing expertise, its focus on delivering results, and its ability to manage the intricacies of a complex sales cycle.

“This is a significant win for BlackWing Creative. Our entire firm is looking forward to helping this prestigious, Bay Area leader leverage their sterling reputation and evangelize their truly superior approach to building.”
- Kathleen Hart, Account Director

ADDY Award Magic in the Sunshine State.

01.03.2019
Spike
Chairman of the Board

Executive Creative Director Jonathan Butts will proudly represent BlackWing as an official judge in the upcoming Orlando, Florida, ADDY Awards competition. According to the American Advertising Federation (AAF), the ADDY Awards is the largest creative competition in the advertising industry. Orlando is a part of the AAF’s fourth district, which includes the Caribbean.

Nuance and BlackWing Score AdAge Modern Healthcare Award.

11.01.2018
Jonathan Butts
President and Executive Creative Director

Healthcare marketing ain’t easy. Neither is tech advertising. Put them together and it’s doubly tough. We’re very proud to announce that our work with Nuance has been recognized by AdAge with a “Modern Healthcare Integrated Campaign of the Year” award.

View the campaign case study plus sample work below. And follow Nuance Healthcare on: Linkedin | Twitter | Facebook.

“One of the best things about BlackWing is that they are very engaged, listen intently to what we have to say and continually surprise us with exceptional work. They’ve developed some really strong creative and selected imagery that tell a story, it’s been very exciting to see all the creative elements come to life.”

Mark Geremia
Vice President of Marketing
Nuance Healthcare

“We’re fortunate to be working with such an intelligent, collaborative, dedicated group of partners at Nuance. I appreciate the fact that they’re equally fearless in their capacity to push us, and to trust us. It clearly shows in the work we’ve produced together and the great reception this campaign is receiving.”

Jonathan Butts
Executive Creative Director

Digital Executions

Nuance

Sales Support Videos

Trade Show Booth

Nuance

Strange but true.

10.22.2018
Jonathan Butts
President and Executive Creative Director

Every accounts payable and procurement pro has a host of ludicrous employee spending stories. We dramatized this insight to the nth degree in this campaign for Basware, one of Europe’s top leaders in e-invoicing, e-procurement, and financing software.

Outlandish visuals provided a perfect setup to explain how Basware is the only partner that can give you 100% purchasing compliance, invoice capture, and source-to-pay (S2P) visibility.

Weird stock pays off.

In order to grab as many eyeballs as possible and maximize every marketing dollar, Basware needed an audacious campaign. Up against a skinny budget and an ambitious timeline, we struck gold by devising a way to turn bizarre shots from stock photo sites into a standout campaign that can extend for years to come.

HTML Digital Ads

Print

Basware

Email

Basware

Social Media

Basware

North, to Alaska!

07.31.2018
Tim Hodgson
Director of Video and Motion Media

BlackWing recently made a trip to Anchorage for our client Alaska Air Cargo. Our task — capture photography and video footage of both their new Boeing 737-700 freighters recently put into service and their impressive staff that works to keep them full and on schedule at this busy hub.

In order to pull this shoot off, careful planning was required for our days at the airport where all the activity took place. The planes’ schedules can vary due to weather (severe and unpredictable) as well as other factors. And trying to catch the planes landing can be tricky, with winds changing the scheduled runway at the last minute.

We were fortunate to have a super-accommodating client, and an extremely helpful and enthusiastic Operations Staff from Ted Stevens Anchorage International Airport who made our task so much easier. In our scouting, we had amazing access and were whisked from end to end of the airport, seeking the best locations to shoot takeoffs and landings. Our driver even raced down a taxiway paralleling a runway in our Ford F-150, in an attempt to get some great shots of a takeoff. (We lost the race but did get some good shots!)

To capture the load/unload process, we had the use of a cherry picker and scissor lift. Those things are safe (I’m told...). But if you have even a touch of acrophobia, you might want to pass — they get pretty high. But it does make for some compelling imagery.

After two days of scouting and two days of shooting, we got what we came for and then some. It didn’t hurt that the days were long (sunset in Anchorage that time of year is at 11:30pm) and that we lucked out with the weather. Even though it sprinkled a little, the sun was out more often than not — which was especially rewarding when our group ended the shoot with a great rooftop dining experience in downtown Anchorage.

Stuart Isett, Photographer

Behind the scenes

BlackWing Wins Back-To-Back Marketing Magazine Creative Awards.

07.18.2018
Gary Meyers
CEO and Chief Creative Strategist

BlackWing has once again received multiple awards in Marketing Magazine’s Creative Competition. Award selection was intense, with entries from top agencies including Copacino+Fujikado, WONGDOODY, Cole & Weber and many other respected firms.

BlackWing’s latest work for Alaska Air Cargo scored GOLD in the Direct Marketing B2B Campaign category, and BRONZE in the Advertising Integrated Campaign category.

Our “Alaska First” and “Big Stuff” campaigns brought to life the fact that Alaska Airlines’ new fleet of freighters can ship large cargo quickly and operate year-round in inclement conditions.

“These campaigns are driving exceptional performance. Our marketing and creative efforts in 2017 delivered results far above industry average, and have helped Alaska Air Cargo move from the number 3 to the number 2 position in one of its biggest markets.”

Improving Healthcare Exponentially.

07.07.2018
Jonathan Butts
President and Executive Creative Director

Tech companies are famous for speaking to themselves, touting complex product features, or bombarding everyone with buzzwords. We helped Nuance, a $2 billion, 18,000-employee company do the exact opposite.

Through close collaboration with the marketing and brand teams at Nuance Healthcare, we created a campaign that’s emotive, inspiring and backed by powerful benefit data. Most importantly, the work focuses on people versus technology — and drives home the many ways that we can multiply the positive impact of healthcare workers.

“One of the best things about BlackWing is that they are very engaged, listen intently to what we have to say and continually surprise us with exceptional work. They’ve developed some really strong creative and selected imagery that tell a story, it’s been very exciting to see all the creative elements come to life.”

Mark Geremia
Vice President of Marketing
Nuance Healthcare

“We’re fortunate to be working with such an intelligent, collaborative, dedicated group of partners at Nuance. I appreciate the fact that they’re equally fearless in their capacity to push us, and to trust us. It clearly shows in the work we’ve produced together and the great reception this campaign is receiving.”

Jonathan Butts
Executive Creative Director

Digital Executions

Nuance

Sales Support Videos

Trade Show Booth

Nuance