Strange but true.
Every accounts payable and procurement pro has a host of ludicrous employee spending stories. We dramatized this insight to the nth degree in this campaign for Basware, one of Europe’s top leaders in e-invoicing, e-procurement, and financing software.
Outlandish visuals provided a perfect setup to explain how Basware is the only partner that can give you 100% purchasing compliance, invoice capture, and source-to-pay (S2P) visibility.
Weird stock pays off.
In order to grab as many eyeballs as possible and maximize every marketing dollar, Basware needed an audacious campaign. Up against a skinny budget and an ambitious timeline, we struck gold by devising a way to turn bizarre shots from stock photo sites into a standout campaign that can extend for years to come.