Strange but true.

Strange but true.

10.22.2018
Jonathan Butts
Executive Creative Director

Every accounts payable and procurement pro has a host of ludicrous employee spending stories. We dramatized this insight to the nth degree in this campaign for Basware, one of Europe’s top leaders in e-invoicing, e-procurement, and financing software.

Outlandish visuals provided a perfect setup to explain how Basware is the only partner that can give you 100% purchasing compliance, invoice capture, and source-to-pay (S2P) visibility.

Weird stock pays off.

In order to grab as many eyeballs as possible and maximize every marketing dollar, Basware needed an audacious campaign. Up against a skinny budget and an ambitious timeline, we struck gold by devising a way to turn bizarre shots from stock photo sites into a standout campaign that can extend for years to come.

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