BlackWing Wins Back-To-Back Marketing Magazine Creative Awards.
BlackWing has once again received multiple awards in Marketing Magazine’s Creative Competition. Award selection was intense, with entries from top agencies including Copacino+Fujikado, WONGDOODY, Cole & Weber and many other respected firms.
BlackWing’s latest work for Alaska Air Cargo scored GOLD in the Direct Marketing B2B Campaign category, and BRONZE in the Advertising Integrated Campaign category.
Our “Alaska First” and “Big Stuff” campaigns brought to life the fact that Alaska Airlines’ new fleet of freighters can ship large cargo quickly and operate year-round in inclement conditions.
“These campaigns are driving exceptional performance. Our marketing and creative efforts in 2017 delivered results far above industry average, and have helped Alaska Air Cargo move from the number 3 to the number 2 position in one of its biggest markets.”
12.03.2017 Positioning Rule #3: Be Different.
11.08.2017 Positioning Rule #2: Plant a Flag.