Research Shows Creativity is More Critical Than Ever.

A recent global survey conducted by Adobe corporation reveals that professionals believe creativity is a powerful force. In business. In government and schools. And in society. Yet the vast majority of those surveyed felt that they — and their companies — are not living up to their creative potential.

The research also reveals that creativity pays. Based upon reported household income, creators earn 13% more than non-creators. Creativity also pays dividends for business, with those surveyed saying that investing in creativity increases employee productivity, improves customer satisfaction and boosts profitability.

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