Research Shows Creativity is More Critical Than Ever.
A recent global survey conducted by Adobe corporation reveals that professionals believe creativity is a powerful force. In business. In government and schools. And in society. Yet the vast majority of those surveyed felt that they — and their companies — are not living up to their creative potential.
The research also reveals that creativity pays. Based upon reported household income, creators earn 13% more than non-creators. Creativity also pays dividends for business, with those surveyed saying that investing in creativity increases employee productivity, improves customer satisfaction and boosts profitability.