Research Shows Creativity is More Critical Than Ever.

Research Shows Creativity is More Critical Than Ever.

04.25.2018
Spike
Chairman of the Board

A recent global survey conducted by Adobe corporation reveals that professionals believe creativity is a powerful force. In business. In government and schools. And in society. Yet the vast majority of those surveyed felt that they — and their companies — are not living up to their creative potential.

The research also reveals that creativity pays. Based upon reported household income, creators earn 13% more than non-creators. Creativity also pays dividends for business, with those surveyed saying that investing in creativity increases employee productivity, improves customer satisfaction and boosts profitability.

Read the full report.

Research shows creativity is more critical than ever.

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