Not-So-Strange Love.

01.23.2019
Jonathan Butts
President and Executive Creative Director

SYSPRO has been a titan in the manufacturing ERP software industry for 30+ years. But recently, much larger companies with far deeper pockets have begun to attack SYSPRO’s market share.

To fight back, we created a campaign that dramatically highlights SYSPRO’s astounding 98% customer retention rate — and hammer home their commitment to outstanding manufacturing outcomes everyone will love.

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The imagery says it all.

Manufacturing ad campaigns are almost universally predictable and staid. By combining blissful people with the products they build, we created a campaign that can't be ignored or forgotten. This work will be extended globally in 2019.

SYSPRO
SYSPRO
SYSPRO
SYSPRO
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