Not-So-Strange Love.

Not-So-Strange Love.

01.23.2019
Jonathan Butts
Executive Creative Director

SYSPRO has been a titan in the manufacturing ERP software industry for 30+ years. But recently, much larger companies with far deeper pockets have begun to attack SYSPRO’s market share.

To fight back, we created a campaign that dramatically highlights SYSPRO’s astounding 98% customer retention rate — and hammer home their commitment to outstanding manufacturing outcomes everyone will love.

The imagery says it all.

Manufacturing ad campaigns are almost universally predictable and staid. By combining blissful people with the products they build, we created a campaign that can't be ignored or forgotten. This work will be extended globally in 2019.

SYSPRO
SYSPRO
SYSPRO
SYSPRO