Caples 2020

20+ Ace Creative Directors. 1 Legendary Show. #%! Covid-19.

05.27.2020
Jonathan Butts
President and Executive Creative Director

The International Caples Awards celebrates great creative work from around the world, and it has run every year since 1978. In the face of Covid-19, many creative competitions either bailed or postponed to 2021.

Caples decided to keep banging the drum for great creative work no matter what by following Winston Churchill's advice. Throughout the dark times of war, the British PM ended every meeting with a call to “Keep buggering on.” And thank goodness, that's exactly what Caples did this year.

In my 13 years of judging this show, 2020 was one of the best years yet. The overall quality of the work was astounding and winners can be viewed at Caples.org.

Creative Directors from multiple countries — many working 50+ hours per week on half pay due to Covid — tackled the challenge of judging over 1,200 entries. The result: 22 Golds, 109 Silvers and 224 Bronzes, and some of the best overall work entries the show has seen in years.

Caples is an awards show run by creative people for creative people. And this year it went above and beyond to fulfill that commitment.

About The Awards
The International Caples Awards is the only direct response and digital competition for creatives that’s judged exclusively by creative directors. The competition was founded in 1978 by Andi Emerson in honor of famed BBDO direct marketing copywriter John Caples.