BlackWing Creative Scores a DMA 2016 International ECHO® Award
Jonathan Butts, Executive Creative Director
At the 2016 ECHO Awards Gala in Los Angeles, BlackWing Creative and Unisys received a Bronze Medal for their LAST ONE TO THE FUTURE LOSES campaign. This year, the Direct Marketing Association only handed out a total of 64 Medals spread across 21 different categories.
“Considering all of the incredible creative work that we were up against, we’re extremely proud to have won a medal,” said BlackWing Executive Creative Director Jonathan Butts. “Over 75 percent of ECHO trophies went to powerhouse, global agencies, including Ogilvy, BBDO and MRM//McCANN. So for our independent B2B agency to be included in that mix is quite an honor.”
“These ECHO-winning campaigns represent the highest caliber of data-informed marketing that delivers results,” said Jennifer Monaghan, Chairman of the ECHO® Board of Governors. “The entire Board of Governors and our outstanding judges from around the world congratulate these 100 campaigns from 17 countries for their innovation in advertising and marketing.”
The 2016 ECHO Awards were judged by 90 brand, agency and marketing executives, more than 25 of whom hold a CEO, founder, partner or principal position within their companies and more than 20 of whom hold an EVP, SVP or VP position within their companies.
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About DMA’s International ECHO Awards
The DMA International ECHO Awards honor excellence in creativity, marketing strategy and response results in data-driven marketing campaigns. With entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. The ECHOs – the world’s top advertising and marketing competition solely dedicated to data-driven marketing – were first established in 1929.