New Awareness Campaign Commands Attention.

New Awareness Campaign Commands Attention.

05.12.2016
Jonathan Butts
Executive Creative Director

Centrify, the leader in digital identity protection, asked us to create a bold awareness advertising campaign that would stand far apart from typical security advertising.

We answered with a visually arresting campaign that urged companies to not settle for the half solutions being provided by Centrify’s key competitors. And we drove home the point that only Centrify provides full protection for both end users and IT administrators.

The campaign has been turning heads and delivering strong results, generating over 70 million new impressions in just three months, increasing site traffic by 15%, boosting site visitor session time by 17%, and catapulting Centrify ahead of its competitors in social media followers.

Watch the campaign case study video now.

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